Imagine you need to send your child to a new school. Everyone around you is suggesting this one or that one, and sharing their reasons why.
After pondering their suggestions, you form an image in your head of the perfect school. One day, you’re driving down a street and catch a glimpse of what looks like that perfect school. But, would you enroll your child without:
- Researching that school?
- Getting to know some of the teaching staff?
- Making sure the school can address any of your child’s needs?
Educational technology (EdTech) products have more in common with “the perfect school” than you might think.
Put simply: it looks and sounds great, but is it actually the best choice? That’s where “efficacy” comes in.