Manager, Digital Messaging Automation

Your Impact

• Own the marketing automation strategy and execution of Braze and Segment.io
• Work with our Product, Martech and Engineering teams to enable technical implementation of segmentation, event tagging, conversion events in our platforms
• Manage all journey and trigger-based campaign executions and optimizations
• Support campaign operations execution including campaign creation architecture, target list creation, testing setup and segmentation
• Own our overall strategy for attribution, tracking and reporting of digital messaging performance
• Create and maintain dashboards and reports to track marketing KPIs and measure campaign efficacy
• Offer strategic guidance to our Customer Marketing team, outline trends in email performance and best practises
• Proactively own process improvements, driving change and efficiencies across marketing tools, programs, systems, reporting, etc.
• Implement campaign hygiene/quality processes to protect deliverability
• Lead recommendations for evaluation of innovative technologies to continue to build our marketing technology stack supporting future growth and efficiency

About You

• Braze or Salesforce Marketing Cloud certified with advanced experience in marketing technology, including CDP platforms like Segment.io
• Expertise in managing 1:1, 1:few and 1:many programs, including user lifecycle management, segmentation, building conversion events
• Expertise in data and analytics, including database set up and clean up, funnel analysis, campaign ROI analysis, and pipeline reporting
• Advanced knowledge of email deliverability guidelines, best practices and resolutions
• Excellent time management skills with the ability to prioritize and shift workload to meet deadlines
• A curious mind and able to navigate ambiguity, juggle competing priorities, and perform in a fast-paced environment

Bonus Points

• Certification in Braze, SFMC or like platform with experience in creating emails and journeys and can leverage HTML coding capabilities
• Experience reading & editing through HTML and CSS
• A degree, diploma or certification in Marketing, Communications or equivalent
• Experience within the education space

Interview Process

• We're excited to learn about you and your skills. Here is what you can expect during this interview process!
• 45 minute chat with the Recruiter
• 60 minute conversation with the Hiring Manager
• 60 minute interview with team members
• 30 minute Final Interview

Working At Prodigy

• Be part of a mission-driven organization dedicated to helping every student in the world love learning! At Prodigy Education, your work positively impacts the lives of millions of students and teachers worldwide.
• Join a company which empowers a Growth Mindset among its team members, so you grow as we do. You’ll also work on award-winning products which harness the magic of math and power of language for students in grades 1st-8th.
• We understand that a thriving team is at the core of our success. So, on top of an inspirational mission and rewarding work, our Total Rewards Program reflects our commitment to your financial, physical, and mental well-being.
• It’s not just about the work though; it's about the culture. As the Toronto Star reports in a recent feature on Prodigy: "Prodigy’s secret sauce is that it sees its corporate culture as something that is built slowly from the ground up and is always evolving.” Check it out here.
• #LI-Hybrid